The positioning strategy is a design strategy with a strategic vision,which has the characteristics of forward-looking,purposeful,pertinent and utilitarian ,but of course it also has limitations.Creative positioning strategy is the core and most essential factor of successful commodity packaging design.The following cosmetic packaging positioning strategies play a pivotal role in packaging design. 1.Market research Before designing,provide sufficient background material for the idea.Select 5-10 kinds of similar products for comparative analysis of various requirements and give a detailed report. The physical information can provide photos or color sketches,such as category capacity,brand name,color,text,graphics,materials,structure,design concept,comprehensive review,etc. The investigation of the commodity market and consumers is the preliminary project of packaging design and it is also the basis for the positioning of packaging design.The market and consumers are the most authoritati...

The types of cosmetics are liquid, emulsion, cream and powder.  It does not have a beautiful visual appearance, so it must be beautifully packaged before it can be put on the market for sale.  Cosmetics are completely dependent on packaging, through the perfect packaging to reflect its characteristics. Packaging and display are an incredibly important part of marketing.  Make sure your products stand out from the crowd by creating your own custom packaging with the bottle, jar, and packaging design and manufacturing experts at Panyue Bottle.   How to magnify the beauty of glass bottle?  How to upgrade glass Bottle appearance? Decorating firing, spraying, electroplating, frosting, screen printing, hot stamping, thermal transfer printing, etc.   1. Silk Printing Generally, it is used as the graphic identification processing process of packaging products, which has an important impact on the product image, so it has high technical requirements. Process: ...

With the progress of science and technology, China's daily glass manufacturing industry continues to develop, glass manufacturing has also undergone great changes.  In the process of production, the production technology and equipment level have been continuously improved.  Automatic control technology has been developed and widely used in daily glass production line.    Automatic weighing mixing and batching system instead of manual weighing and mixing.    The preparation of glass compound is the main link of glass production, which is the prerequisite of high efficiency, high quality and low consumption in glass production.    In the glass container forming stage, we hope the glass liquid is uniform, which includes temperature and composition of the two aspects of uniformity.  An excellent automatic weighing and batching system is the key to obtain the uniformity of glass liquid composition.    However, it is not enough to have a...

Silk screen printing is a way of surface handling of glass bottle. Through silk screen printing, the surface of simple glass bottle can be made more beautiful, thereby increasing customers' love for the product and prompting customers to place orders. There are many different terms for silk screen printing and the process of silk printing terms..     Screen Printing：The printing plate is in the shape of a mesh, and the ink on the printing plate is leaked from the through hole of the plate to the substrate under the extrusion of the scraping plate during printing.   Porous printing：A printing method in which part of the printed image and text can be printed on the substrate through ink leakage. Divided into silk screen printing, reputation writing plate, typing wax plate and hollow plate printing.   Electrostatic screen printing:Using electrostatic charge to make the toner adsorb on the substrate through the wire mesh.   Typewriter stencil:Us...

In addition to the more high-end atmosphere,custom glass dropper bottles is a packaging material for consumers to trust.To meet the country's sustainable development path,some visible cosmetics manufacturers are wrapped in glass bottle packaging from a plastic bottles to meet the country's sustainable development path.It may increase the product cost at the beginning,but the market will have a certain adaptation period.Long-terms consideration is worth it.Traditional traditions.If cosmetics companies want to win the market for a long time,they must accelerate the transformation.Only in line with market development can they win the market.The essential oil bottle custom dropper bottles has gradually won a large part of the market share and is favored by packaging companies. The following dropper bottle supplier,GUANGZHOU PANYUE PACKING.CO.,LTD.will introduce to you,what are the benefits of using dropper bottles for essential oil bottles: 1.Glass materials have lead-free harmless propert...

Are cosmetic packaging materials safe ? In recent years,global cosmetics industry has been developing rapidly and the scale if the cosmetics packaging market has also continued to grow.According to a report released by Market sand Markets,the global cosmetics packaging market is expected to reach $60.9 billion(approximately RMB 425.94 billion)in 2025.Cosmetics packaging as the last process of the modern cosmetic industry,not only must protect the hygiene and safety of the contents,but also must not pollute the cosmetics due to its own reasons and increase the unsafe factors of the contents. 1.Common packaging materials for cosmetics and their safety Cosmetic packaging materials are very diverse,the more common ones are:glass,metal,plastic,paper flexible packaging,etc.Among them,the market share of plastic packaging exceeds 70%. 1.1 Glass packaging bottle set Glass packaging is transparent and beautiful,not easy to penetrate and has good chemical stability.It has always been favored by ...

Generally speaking, the texture of cosmetics is divided into solid granule(powder),liquid and emulsion cosmetics,cream cosmetics,such a form of bottle packaging in cosmetics more widely used.At the same time,the cosmetics themselves do not have a distinctive appearance,it must through the exquisite and unique packaging design,can show its own characteristics. Glass still has irreplaceable advantages in this field,and it is still the preferred material for high-end cosmetics in the short term,for the following reasons. First,the glass packaging is of good quality.Noble and elegant is the glamour place of vitreous bottle,it can be made arenaceous type also can be transparent,at the same time the thick sense  of vitreous bottle can make consumer trust is multiplied,raise the class of Beauty Care present,most perfume is packaged in glass bottles. Second, the sealing of glass bottle packaging is good.For some cosmetics with whitening and nutrition effect,they contain a lot of nutrients...

     Glass dropper bottles have the benefits of precise dosing, keeping products fresh and stable, providing a premium feel and professional image, being environmentally sustainable and having good chemical esistance. Therefore, they are widely used in the packaging and placement of cosmetics, pharmaceuticals, and other liquid products.   The following dropper bottle supplier GUANGZHOU PANYUE PACKING.CO.,LTD.  I will introduce to you,what are the benefits of using dropper bottles for essential oil bottles: 1. Precise dimensional drops: The glass dropper bottle allows for precise liquid drops, making the product easier and more economical to use. Users can easily control the amount of liquid dripping to ensure that the amount is accurate for each use, avoiding waste and overuse. 2. Maintaining product freshness and stability: Glass dropper bottles have excellent sealing properties that effectively prevent air, moisture and other contaminants from entering the bo...

   High-end cosmetics, why do you prefer glass bottle packaging? Cosmetics main container packaging materials, in fact, the three main categories "glass bottles, plastic products, flexible tube", they all play different important role in cosmetics packaging. Among them, the glass bottle accounted for no more than 8%, the other 90% of the market share are plastic bottles, hoses and so on. However, there is a special phenomenon in the cosmetics industry, that is, "high-end cosmetics, love glass bottle packaging. In fact, according to the respective brand and product positioning, cost, profit target demand, choose to use more suitable packaging materials, is the most worthwhile.     GUANGZHOU PANYUE PACKING.CO.,LTD.  introduces to you the reasons why high-end cosmetics prefer glass bottle packaging.   1. To maintain and enhance the fundamental function of protecting cosmetics. Glass bottles have good protective properties and can effectively protect...