High-end cosmetics, why do you prefer glass bottle packaging? Cosmetics main container packaging materials, in fact, the three main categories "glass bottles, plastic products, flexible tube", they all play different important role in cosmetics packaging. Among them, the glass bottle accounted for no more than 8%, the other 90% of the market share are plastic bottles, hoses and so on. However, there is a special phenomenon in the cosmetics industry, that is, "high-end cosmetics, love glass bottle packaging. In fact, according to the respective brand and product positioning, cost, profit target demand, choose to use more suitable packaging materials, is the most worthwhile.

    GUANGZHOU PANYUE PACKING.CO.,LTD.  introduces to you the reasons why high-end cosmetics prefer glass bottle packaging.

  1. To maintain and enhance the fundamental function of protecting cosmetics. Glass bottles have good protective properties and can effectively protect the active ingredients in cosmetics from oxygen, UV rays and pollutants. Glass is an impermeable material that prevents oxygen from penetrating into the bottle, thus prolonging the freshness of the product. So in terms of "safety and stability", glass bottles are the most reassuring material and they are better than plastic packaging! Glass bottles have a high barrier to gas, also makes the glass bottle become the first choice of packaging for perfume and other volatile, easy to lose the scent of the product. That's why perfume packaging on the market is basically glass bottle material.

    2.  To maximize customer appeal and showcase the brand.Glass bottle packaging provides a sense of high quality and luxury. Compared to plastic or other materials, glass bottles are more delicate and high-end. With high-quality glass material and exquisite design, this packaging reflects the brand's high quality and uniqueness. Transparent glass bottles not only allow consumers to see the delicate cosmetics inside at a glance, but also showcase the colors and textures of the products. Its unique gloss and texture create a sense of luxury, attracting the attention and interest of customers.  Especially in terminal display, experiential marketing, and creating a certain atmosphere, glass bottle cosmetics have distinct advantages and demonstrate strength.

  3.Maximizing the enhancement of the taste and value of cosmetics.Choosing glass bottles as packaging for cosmetics greatly enhances the taste and value of the products. This exquisite packaging material imparts a unique sense of elegance to cosmetics, highlighting the brand's attention to detail and pursuit of excellence. The texture and gloss of glass bottles create a sense of luxury for cosmetics, allowing consumers to visually perceive the high quality of the products. In addition, the weight and feel of glass bottles add a sense of weight and tactile enjoyment, further enhancing the value of cosmetics. The transparency of glass bottles showcases the colors and textures of cosmetics, allowing consumers to have a clearer understanding of the texture and characteristics of the products. This visibility adds higher value to the products, enabling consumers to choose and purchase cosmetics with confidence and satisfaction.

   4.Recyclable and can be reused, making them environmentally friendly and pollution-free.In the "plastic limit", green, environmentally friendly, reuse of new packaging materials, become the inevitable choice of enterprises, of course, cosmetics are no exception.Data show that the discarded plastic bottles, Coca-Cola, Pepsi, Nestle become the world's largest plastic polluters top three. They have implemented plastic recycling, the implementation of renewable plastic bottles and other measures, but from the use of "biodegradable plastics" is still a long way to go. With zero carbon emissions, recycling of empty bottles, biodegradable packaging, and environmental campaigns, cosmetic companies are looking for better ways to contribute to the sustainability of the planet. Under the "environmental wind", cosmetic companies are not only beautiful but also environmentally friendly.

    In summary, plastic packaging materials are simply not comparable to glass products in terms of branding, taste and value in attracting customers and performance.