The positioning strategy is a design strategy with a strategic vision,which has the characteristics of forward-looking,purposeful,pertinent and utilitarian ,but of course it also has limitations.Creative positioning strategy is the core and most essential factor of successful commodity packaging design.The following cosmetic packaging positioning strategies play a pivotal role in packaging design. 1.Market research Before designing,provide sufficient background material for the idea.Select 5-10 kinds of similar products for comparative analysis of various requirements and give a detailed report. The physical information can provide photos or color sketches,such as category capacity,brand name,color,text,graphics,materials,structure,design concept,comprehensive review,etc. The investigation of the commodity market and consumers is the preliminary project of packaging design and it is also the basis for the positioning of packaging design.The market and consumers are the most authoritati...

Glass bottles used in cosmetics are mainly divided into skin care products（cream、lotion and toner), perfumes, essential oil, nail polish and other categories with small capacity, and the capacity of more than 200ml is rarely used in cosmetics. Combination: 1. Glass Cream Jars Material of the bottle body usually is glass,and cream jars are usually matched with a lid,the most common types of covers are plastic, bamboo wood, anodized aluminum and water transfer printing, etc.Capacity for the jars generally ranges 5g to 50g. 2.Glass lotion and toner bottles Bottles also are made of glass,we usually match them with lotion spary pump or screw lid(including plastic nese).Generally the capacity is 20ml-200ml 3. Glass essential oil bottles Bottles' body also is made of glass,a nese、a rubber、a tube and a circle ring could be combined into a dropper,and the dropper is the tool we usually use to use the essentail oil 4.Glass perfume bottles We can produce the bottles into various sh...

With the development of The Times and the progress of science and technology, people have higher and higher requirements for the quantity and quality of industrial products, and the contradiction between the traditional detection technology and the rapid development of industrial requirements is becoming increasingly prominent.  Glass bottles as a kind of packaging supplies, it’s popular because of its good air tightness, clean health, high chemical stability, low cost, recyclable characteristics, has been widely used in food, medicine, cosmetics, drinks, chemical products and other packaging.  People's Daily life cannot leave the glass bottle, the glass bottle production occupies an important position in the national economy.  The bottle must be tested before the production of skin care pharmaceutical beverage filling, such as eliminating unqualified products, and then packaging. In the production process of glass bottle, there will be cracks, bubbles and other de...

The types of cosmetics are liquid, emulsion, cream and powder.  It does not have a beautiful visual appearance, so it must be beautifully packaged before it can be put on the market for sale.  Cosmetics are completely dependent on packaging, through the perfect packaging to reflect its characteristics. Packaging and display are an incredibly important part of marketing.  Make sure your products stand out from the crowd by creating your own custom packaging with the bottle, jar, and packaging design and manufacturing experts at Panyue Bottle.   How to magnify the beauty of glass bottle?  How to upgrade glass Bottle appearance? Decorating firing, spraying, electroplating, frosting, screen printing, hot stamping, thermal transfer printing, etc.   1. Silk Printing Generally, it is used as the graphic identification processing process of packaging products, which has an important impact on the product image, so it has high technical requirements. Process: ...

With the progress of science and technology, China's daily glass manufacturing industry continues to develop, glass manufacturing has also undergone great changes.  In the process of production, the production technology and equipment level have been continuously improved.  Automatic control technology has been developed and widely used in daily glass production line.    Automatic weighing mixing and batching system instead of manual weighing and mixing.    The preparation of glass compound is the main link of glass production, which is the prerequisite of high efficiency, high quality and low consumption in glass production.    In the glass container forming stage, we hope the glass liquid is uniform, which includes temperature and composition of the two aspects of uniformity.  An excellent automatic weighing and batching system is the key to obtain the uniformity of glass liquid composition.    However, it is not enough to have a...

How To Measure Neck Finish? It is important when considering packaging to have a clear understanding of neck finish dimensions. When selecting a closure for a container there are several measurements needed to ensure a secure and sealed fit. It is critical to find suitable lids and neck finish for your packaging bottles. Our engineer of Panyue will guide you here to complete common neck finish and bottle lid selection.   First we’d better know what’s the neck finish.   What Is Neck Finish? Neck Finishes are the screw-threaded parts of the bottles that hold the cap or closure in place. A bottle must have a proper neck finish to match the corresponding cap.   The first number refers to the overall neck diameter including the threads outside in millimeter. The second number refers to the height and thread style of neck finish, which ranged from 300 to 2060, but most commonly used thread styles are 400, 410, 415 in glass bottles industry, also is the mo...

There is a certain color difference in the printed product, we can only make the printed product close to the color of the design draft based on certain experience and judgment. So, how to control the color difference so that the printed product is close to the color of the design draft? This article shares six elements in the printing process to control the color difference.     Color different refers to the difference in color,In daily life,we often say that the color different refers to the phenomenon of inconsistent colors when the human observes the product with eye. For example, in the printing industry, the color difference between the printed product and the standard sample provided by the customer. In industry and commerce situation,it is a very important part to assess accuratly the color difference. However ,various factors such as the light source, the viewing angle, and the observer's own conditions may cause differences in color evaluation.   Color mixing p...

Everybody talks about the discovery of the fire and the invention of the wheel as humankind's greatest achievements. But there's another achievement that has an ancient history and a transformative effect on our way of life.   The humble Boston Round Glass Bottle Bottles are so commonplace now that it's hard to imagine them not existing, our dive into the history of the glass Boston Round bottle needs to begin with how bottles came about in the first place. When you start to think about everyday items in your home and workplace,you'll find that you might know little about their histories. Objects we take for granted haven't been around forever. Yet each one makes our lives easier. If you're intrigued about the history of glass bottles and Boston Round bottles, keep reading to see what we've uncovered   A leap into the History of Glass Bottles Before glass bottles,our ancestors made water containers from animal hides and gourds, The first know invention of glass...

The application of powder coats to glass bottles is an important element for many companies in the design,manufacturing,and retailing phases of their products. Powder coating offers several significant financial,environmental and even visual advantages over other bottle treatment methods. The following will discuss some of the key benefits pf powder coating glass bottle,as well as common use cases across a wide range of industries.   How Modern Powder Coating Began The first iteration of powder coating as we know it today originated in the 1940's and 1950's. Previously, the only way to apply organic polymers to a material's surface was to spray coat them on, a process which was limited as to its efficiency and effectiveness. However,in the early 1950's a German Scientist named Erwin Gemmer developed a method of applying thermostatic resins to a substrate by means of a fluid-bed application.Then in the 1960's, the development of electrostatic application made it much easier to spra...