There are many types of essences on the market, and the volumes vary. For consumers, it is often a challenge to choose the right product for them. Therefore, when developing marketing strategies, it is necessary to know the degree of customer preference for essences. By studying market demand and consumer psychology, we can unlock the capacity code and achieve accurate matching of regional consumer psychology.

  First, let's study the size preference map of the global market. Based on market research data and consumer trends, we found that consumers in different regions have certain differences in their preferences for the volume of essences.

1. In the Asian market, especially in South Korea, China and Japan, consumers prefer to buy small-volume essences. Especially 30ml and 50ml. This is mainly because Asians attach importance to skin care at all levels and use essences as one of the steps in the skin care process. Therefore, they prefer to buy a variety of small bottles of essences with different effects so that they can mix and match them in the skin care process.

2. In the European and American markets, consumers prefer to buy large-volume essences, such as 80ml and 100ml. This is mainly because European and American consumers pay more attention to long-term skin care effects. They want to buy a bottle of products that can be used for a long time to avoid frequent purchases and replacements.

  In addition to regional differences, people of different ages use different amounts of essence. Young consumers prefer small-volume products, and they prefer to use a variety of brands and functions to choose the most suitable products for themselves. Older consumers prefer large-volume products because they pay more attention to long-term care and economic practicality. As a brand, we can develop and promote essence products in a targeted manner according to the needs of consumers in different regions and different age groups.

1. For the Asian market, we can launch a series of small-bottle essences, focusing on product diversity and the possibility of combined use. We can use various packaging and promotional methods to emphasize the specific effects of each small-bottle essence, guide consumers to freely match and meet their needs during the care process.

2. For the European and American markets, we can launch large-capacity essences, focusing on promoting the product's long-lasting effects and economic practicality. We can attract consumers to use essences as part of long-term care by emphasizing the product's durability and long-lasting moisturizing characteristics, and provide corresponding promotional strategies.

  For consumers of different age groups, we can launch product series with different volumes according to their needs and provide personalized suggestions and usage methods. For example, for young consumers, we can provide skin care bottle sets, which contain multiple small bottles of essence, toner, lotion, etc. for them to combine according to their personal preferences; while for older consumers, we can launch more economical and affordable large-volume products for their long-term use.