In the past, brands may have considered that using glass containers would increase costs, reduce production efficiency, or because consumers were not willing to accept environmentally friendly packaging. However, with the gradual increase in environmental awareness, environmentalists have increased their demand for green packaging. Survey results show that more than 80% of consumers will choose a higher price when purchasing environmentally friendly packaging, and will choose reusable glass bottles, etc. This provides brands with an opportunity to transform to eco-friendly packaging while creating commercial value.   Environmentally friendly glass bottles not only have a good environmental protection effect, but also can improve brand premium ability. Compared with ordinary plastic bottles, glass bottles are more high-end and more refined, which can bring more texture and taste to the product, and thus bring higher added value to the brand. In the consumption...

  There are many types of essences on the market, and the volumes vary. For consumers, it is often a challenge to choose the right product for them. Therefore, when developing marketing strategies, it is necessary to know the degree of customer preference for essences. By studying market demand and consumer psychology, we can unlock the capacity code and achieve accurate matching of regional consumer psychology.   First, let's study the size preference map of the global market. Based on market research data and consumer trends, we found that consumers in different regions have certain differences in their preferences for the volume of essences. 1. In the Asian market, especially in South Korea, China and Japan, consumers prefer to buy small-volume essences. Especially 30ml and 50ml. This is mainly because Asians attach importance to skin care at all levels and use essences as one of the steps in the skin care process. Therefore, they prefer to buy a variety of ...