In recent years, sustainability has evolved from a niche issue to a central theme in global discussions, especially at large-scale events like the Olympics. Growing awareness of environmental issues has prompted the need for more eco-friendly practices across various industries, including sports, fashion, and beauty. As the eyes of the world turn to the 2024 Paris Olympics, the focus is on how this global event will set new standards for sustainability and emphasize innovative solutions such as reusable packaging. Organizers have pledged to make the event one of the greenest in history, with initiatives that include carbon neutrality, waste reduction, and integrating sustainable practices into every aspect of the Games. In this article, we look at how the Paris 2024 Olympics will revolutionize cosmetic packaging, and we reveal the key factors driving this shift and what it means for the future of sustainable beauty.   Understanding reusable packaging: definition and importance Reu...