There are many types of essences on the market, and the volumes vary. For consumers, it is often a challenge to choose the right product for them. Therefore, when developing marketing strategies, it is necessary to know the degree of customer preference for essences. By studying market demand and consumer psychology, we can unlock the capacity code and achieve accurate matching of regional consumer psychology. First, let's study the size preference map of the global market. Based on market research data and consumer trends, we found that consumers in different regions have certain differences in their preferences for the volume of essences. 1. In the Asian market, especially in South Korea, China and Japan, consumers prefer to buy small-volume essences. Especially 30ml and 50ml. This is mainly because Asians attach importance to skin care at all levels and use essences as one of the steps in the skin care process. Therefore, they prefer to buy a variety of ...