The positioning strategy is a design strategy with a strategic vision,which has the characteristics of forward-looking,purposeful,pertinent and utilitarian ,but of course it also has limitations.Creative positioning strategy is the core and most essential factor of successful commodity packaging design.The following cosmetic packaging positioning strategies play a pivotal role in packaging design. 1.Market research Before designing,provide sufficient background material for the idea.Select 5-10 kinds of similar products for comparative analysis of various requirements and give a detailed report. The physical information can provide photos or color sketches,such as category capacity,brand name,color,text,graphics,materials,structure,design concept,comprehensive review,etc. The investigation of the commodity market and consumers is the preliminary project of packaging design and it is also the basis for the positioning of packaging design.The market and consumers are the most authoritati...

Glass bottles used in cosmetics are mainly divided into skin care products（cream、lotion and toner), perfumes, essential oil, nail polish and other categories with small capacity, and the capacity of more than 200ml is rarely used in cosmetics. Combination: 1. Glass Cream Jars Material of the bottle body usually is glass,and cream jars are usually matched with a lid,the most common types of covers are plastic, bamboo wood, anodized aluminum and water transfer printing, etc.Capacity for the jars generally ranges 5g to 50g. 2.Glass lotion and toner bottles Bottles also are made of glass,we usually match them with lotion spary pump or screw lid(including plastic nese).Generally the capacity is 20ml-200ml 3. Glass essential oil bottles Bottles' body also is made of glass,a nese、a rubber、a tube and a circle ring could be combined into a dropper,and the dropper is the tool we usually use to use the essentail oil 4.Glass perfume bottles We can produce the bottles into various sh...

The types of cosmetics are liquid, emulsion, cream and powder.  It does not have a beautiful visual appearance, so it must be beautifully packaged before it can be put on the market for sale.  Cosmetics are completely dependent on packaging, through the perfect packaging to reflect its characteristics. Packaging and display are an incredibly important part of marketing.  Make sure your products stand out from the crowd by creating your own custom packaging with the bottle, jar, and packaging design and manufacturing experts at Panyue Bottle.   How to magnify the beauty of glass bottle?  How to upgrade glass Bottle appearance? Decorating firing, spraying, electroplating, frosting, screen printing, hot stamping, thermal transfer printing, etc.   1. Silk Printing Generally, it is used as the graphic identification processing process of packaging products, which has an important impact on the product image, so it has high technical requirements. Process: ...

Silk screen printing is a way of surface handling of glass bottle. Through silk screen printing, the surface of simple glass bottle can be made more beautiful, thereby increasing customers' love for the product and prompting customers to place orders. There are many different terms for silk screen printing and the process of silk printing terms..     Screen Printing：The printing plate is in the shape of a mesh, and the ink on the printing plate is leaked from the through hole of the plate to the substrate under the extrusion of the scraping plate during printing.   Porous printing：A printing method in which part of the printed image and text can be printed on the substrate through ink leakage. Divided into silk screen printing, reputation writing plate, typing wax plate and hollow plate printing.   Electrostatic screen printing:Using electrostatic charge to make the toner adsorb on the substrate through the wire mesh.   Typewriter stencil:Us...

Cosmetic Glass Bottle Packaging Glass packaging products have the advantages of non-toxic,odorless,transparent and beautiful,good barrier properties,pressure resistance, high temperature resistance,etc.Compared with plastic,paper,metal and other packaging materials,glass packaging materials have relatively stable chemical properties and are the safest packaging materials at this stage.a packaging material. 1.Common types of glass packaging Glass packaging materials are mainly used in cosmetics such as cream bottles,essences,toners and essential oil bottles.Glass packaging materials are mainly divided into three categories:main materials,auxiliary materials and special materials.Main materials mainly include silica sand(or quartz powder)soda ash(Na2co3),limestone(CaCO3):auxiliary materials mainly include clarifying agent (generally sulfate);special materials(generally it is an oxidizing agent,a physical decolorizing agent). 2.Advantages of glass packaging Glass packaging is one of the f...

In recent years,the global cosmetics industry has been developing rapidly and the scale if the cosmetics packaging market has also continued to grow.According to a report released by Market sand Markets,the global cosmetics packaging market is expected to reach $60.9 billion (approximately RMB 425.94 billion)in 2025.Cosmetic packaging as the last process of the modern cosmetics industry,not only must protect the hygiene and safety of the contents,but also must not pollute the cosmetics due to its own reasons and increase the unsafe factors of the contents. 1.Common packaging materials for cosmetics and their safety Cosmetic packaging materials are very diverse,the more common ones are:glass,metal,plastic,paper flexible packaging,etc.Among them,the market share of plastic packaging exceeds 70% 1.1 Glass packaging Glass packaging is transparent and beautiful,not easy to penetrate and has good chemical stability .It has always been favored by the high-end cosmetics market and is also the ...

In addition to the more high-end atmosphere,custom glass dropper bottles is a packaging material for consumers to trust.To meet the country's sustainable development path,some visible cosmetics manufacturers are wrapped in glass bottle packaging from a plastic bottles to meet the country's sustainable development path.It may increase the product cost at the beginning,but the market will have a certain adaptation period.Long-terms consideration is worth it.Traditional traditions.If cosmetics companies want to win the market for a long time,they must accelerate the transformation.Only in line with market development can they win the market.The essential oil bottle custom dropper bottles has gradually won a large part of the market share and is favored by packaging companies. The following dropper bottle supplier,GUANGZHOU PANYUE PACKING.CO.,LTD.will introduce to you,what are the benefits of using dropper bottles for essential oil bottles: 1.Glass materials have lead-free harmless propert...

Are cosmetic packaging materials safe ? In recent years,global cosmetics industry has been developing rapidly and the scale if the cosmetics packaging market has also continued to grow.According to a report released by Market sand Markets,the global cosmetics packaging market is expected to reach $60.9 billion(approximately RMB 425.94 billion)in 2025.Cosmetics packaging as the last process of the modern cosmetic industry,not only must protect the hygiene and safety of the contents,but also must not pollute the cosmetics due to its own reasons and increase the unsafe factors of the contents. 1.Common packaging materials for cosmetics and their safety Cosmetic packaging materials are very diverse,the more common ones are:glass,metal,plastic,paper flexible packaging,etc.Among them,the market share of plastic packaging exceeds 70%. 1.1 Glass packaging bottle set Glass packaging is transparent and beautiful,not easy to penetrate and has good chemical stability.It has always been favored by ...

Five Factors Affecting the Manufacture of High Quality Glass Bottles Glass bottles,which can be seen everywhere in our present life,are used as beverage bottles,decorations and so on.Manufacturers of these glass bottles know why it is difficult to make high-quality glass bottles.In fact,it is not difficult to make high-quality glass bottles.There are five main factors that that affect the manufacture of high-quality glass bottles.Many manufactures will find it difficult to make quality glass bottles without knowing it.Next,GUANGZHOU PANYUE PACKING.CO.,LTD.will take you together to understand the five factors that affect the manufacture of high-quality glass bottles. First factor Droplet temperature,this is relatively important.If the temperature is not well controlled,there will be many problems,including the influence of material shape,forming and so on. Second factor Temperature of die:Including the influence of material from the design of die.In fact,in the case of modern glass bott...